This just in over at Search Engine Land:
“A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.”
62 percent of all US-based national chain restaurant queries on Google came from mobile devices. Google focused on national restaurant chains because it could disambiguate and identify them as such. It could well be that the 62 percent figure extends across the entire restaurant category.
This is very impressive, powerful data that every local business (not just restaurnant owners) should consider, and it’s in-line with last April’s local smartphone research from Google. Among those findings…
- 95 percent of smartphone users have looked for local information
- 61 percent call a business, 59 percent visit a business and 44 percent purchase
- 88 percentof local information seekers take action within a day