The Local Search Engine Optimization Cheat List

Posted on 23. Dec, 2009 by in All Local Search Posts, Optimization, Websites

A new post over at Search Engine Journal includes a “clearly defined and easy to comprehend guide on the steps to optimize your business for local search” – helpful tips for the small number of local business owners that work on optimizing their own websites… 

1. I have taken the following steps to promote my business in local search. I have displayed my full business contact information clearly on my site. I am taking advantage of these placements to make my contact information stand out and easy to find:

  • Title of the page (especially for the contact page);
  • Meta description of the contact page and “About us” page (to be displayed in SERPs)
  • Bottom of each page throughout the site (bottom of the page is the traditional placement for contact information, so most visitors will first look for it there – I don’t make my visitors search for my contact info; it is right there where they are used to seeing it).

2. My site Contact and About-us pages contain sufficient information on where my business is located as well as phone numbers including local area (search engines are often believed to associate local area code as the local search rankings factor); thus, I don’t need to add “nofollow” attribute to those pages;

3. I have made sure my business domain WHOIS information lists my business mail address and contact phone number;

4. I have the list of my local competitors and have researched their local promotion tactics (I know where their local backlinks come from).

Read more…

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