Protecting Your Brand and Local Online Growth –

Posted on 16. Nov, 2009 by in All Local Search Posts, Internet Yellow Pages, Maps

Internet Yellow Pages sites (“IYP)” saw a more than 23% jump in usage last year, they are growing faster than overall search engine usage. In fact, Yellowbook.com was just named one of the three fastest growing online ad companies in the U.S. by Borrell Associates.

Combine that, with the fact that 45% of those searching on these sites follow-up with an actual purchase, and you’ll start to realize how IYP can be so valuable to local businesses.  A recent post on Search Engine Land discussed the topic of  “protecting your brand” – it’s worth the read. 

Essentially, local businesses need to be aware of how they are represented in these local online directories. Duplicate or incorrect listing can easily be corrected, and competing brands can be addressed. 

In a related topic, TMP released it’s annual local-search research and identified Google Maps and Yellowbook.com as the two local online properties with the most significant growth in 2009:   

Local Search Market Share 2009

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