Do the math: Google Place Pages + Google+ Pages = Google+ Local Pages.

Posted on 06. Jun, 2012 by in All Local Search Posts, Automotive, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Legal & Financial, Maps, Optimization, Professional Services, Real Estate, Recreation & Entertainment, Social Networking, Travel & Transportation

The inevitable merging of Google’s Place pages and Google+ pages has taken place. The result? Google+ Local Pages. Search Engine Land calls this “the center of gravity for local search“. 20% of Google’s search is “local”, so I’m not sure about “the center of gravity”, but Local+ Pages are certainly a piece of the fragmented [...]

Google+ Going Local!

Posted on 31. May, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Maps, Optimization, Social Networking

  According to a report in today’s Website Magazine blog; Google is finally putting last year’s acquisition of Zagat to good use. The search engine giant added a new local feature to its social network, Google+. The Local tab, which is located on the right-hand side of Google+, enables users to discover and share information about [...]

The Truth About Your Local Online Presence – Can You Handle It?

Posted on 06. Apr, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Internet Yellow Pages, Maps, Mobile, Optimization, Pay-Per-Click, Social Networking, Websites

When it comes to your local Online presence - can you handle the truth? Local Business owners CAN and SHOULD understand the truth about their online visibility. They need to be visible, they need to be found, and need to generate new sales/increase clients; so let’s cut to the chase…   A couple of years back [...]

This Week’s Facebook Update: How it Effects Westchester County Business Pages…

Posted on 25. Mar, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Social Networking

Are you ready for the new Facebook Business Page design? This past week business owners received notice that their Facebook Pages will be automatically updated to the new “timeline” design…              As you may already know, Facebook offers two primary adverting options local businesses; Pay-per-click based ads and Business Pages:  Facebook PPC [...]

Twitter isn’t just for Geeks and Teens – it’s a “real life” marketing tool for local businesses.

Posted on 20. Feb, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Reputation Management, Social Networking

Twitter is a fantastic social media marketing tool for local B2C businesses…   I know that’s a challenging concept to understand – most business owners I speak with can’t imagine how this communications (or “micro-blogging”) platform can help grow and market their business, but trust me; it’s not just for Geeks and Teens anymore! Twitter (and all social media) should be [...]

E-shoppers go mobile on Thanksgiving, Black Friday

Posted on 26. Nov, 2011 by in All Local Search Posts, Internet Marketing & Local SEO, Mobile, Retail, Social Networking

CNET NEWS by Dave Rosenberg  November 26, 2011 11:14 AM PST Apple’s iPhone and iPad helped make mobile devices a key driver of Thanksgiving and Black Friday e-commerce this year, according to a report from IBM Coremetrics. Online Thanksgiving shopping grew by 39.3 percent year over year, creating momentum that continued into Black Friday, where online sales grew by 24.3 percent compared [...]

Local Business Ad Budgets: 2012 Considerations

Posted on 21. Oct, 2011 by in All Local Search Posts, Internet Marketing & Local SEO, Mobile, Optimization, Pay-Per-Click, Social Networking, Traditional Media, Websites

Despite the rough economic climate this year it seems small businesses still understand the value of advertising, and in particular online marketing. According to BIA/Kelsey, total small business ad spending for online media increased to almost 40% of total ad spend in the fourth quarter of 2010, up from 22% in the third quarter of 2009. By 2015, [...]

Local Online Success: “it’s a journey, not a destination”.

Posted on 05. Sep, 2011 by in All Local Search Posts, Automotive, Business-to-Business, Classified Sites, Coupons, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Internet Yellow Pages, Legal & Financial, Maps, Mobile, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Reputation Management, Retail, Social Networking, Traditional Media, Travel & Transportation, Video, Websites

To achieve a high-level of online visibility and internet marketing success, local businesses need to consider multiple factors…     So what’s the definition of “online success”? For most local business owners – it’s a visible, productive presence across search engines and the increasingly more fragmented local Internet. Strong, relevant visibility will enable a website to act as the [...]

The Social Media Landscape – a helpful guide for local businesses…

Posted on 08. Aug, 2011 by in All Local Search Posts, Internet Marketing & Local SEO, Social Networking

A local, social-media strategy has clearly become a marketing must-have for small, medium and large businesses alike.   These days, marketing channels, platforms, and tools that lack a social component–some way for consumers to actively engage with your brand–are probably doomed to failure. But what worked this time last year might not work today, for [...]

Google Plus Update for business owners -

Posted on 17. Jul, 2011 by in All Local Search Posts, Internet Marketing & Local SEO, Social Networking

Be patient local business owners! G+ is coming soon! Here are some updates re. my earlier post: Google Plus & the local search benefits… For Business Owners What the Web is saying about Google Plus Google Plus 1 and small business marketing Matt Cutts: Gadgets, Google, and SEO Google Plus – business ideas   And, if you’re a local business [...]

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