Good Internet Marketing Advise – and not just for self-storage businesses…

Posted on 26. Oct, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Optimization, Pay-Per-Click, Professional Services, Real Estate, Retail, Websites

Some good local internet marketing advise out this past week fromthe Inside Self Storage blog: Converting Your Website Visitors to Paying Self-Storage Customers There’s a lot of talk in the self-storage industry about the importance of getting people to a facility or business website. Search-engine optimization (SEO), search-engine marketing (SEM), pay-per-click (PPC) and every other [...]

Do the math: Google Place Pages + Google+ Pages = Google+ Local Pages.

Posted on 06. Jun, 2012 by in All Local Search Posts, Automotive, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Legal & Financial, Maps, Optimization, Professional Services, Real Estate, Recreation & Entertainment, Social Networking, Travel & Transportation

The inevitable merging of Google’s Place pages and Google+ pages has taken place. The result? Google+ Local Pages. Search Engine Land calls this “the center of gravity for local search“. 20% of Google’s search is “local”, so I’m not sure about “the center of gravity”, but Local+ Pages are certainly a piece of the fragmented [...]

Local Online Success: “it’s a journey, not a destination”.

Posted on 05. Sep, 2011 by in All Local Search Posts, Automotive, Business-to-Business, Classified Sites, Coupons, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Internet Yellow Pages, Legal & Financial, Maps, Mobile, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Reputation Management, Retail, Social Networking, Traditional Media, Travel & Transportation, Video, Websites

To achieve a high-level of online visibility and internet marketing success, local businesses need to consider multiple factors…     So what’s the definition of “online success”? For most local business owners – it’s a visible, productive presence across search engines and the increasingly more fragmented local Internet. Strong, relevant visibility will enable a website to act as the [...]

Socal and Mobile Benefit Most from Real Estate Ad Spends

Posted on 01. Jul, 2011 by in All Local Search Posts, Internet Marketing & Local SEO, Real Estate

Some hilights from the 2011 Borrell Real Estate Advertising Outlook… Real estate has been one of the worst-hit advertising categories over the past five years. Yet it might just be the poster child for the advertising industry’s morphosis from analog to digital media. Despite another abysmal year for home sales last year and a drop in overall ad [...]

Caution! Unrealistic Internet marketing claims coming your way!

Posted on 17. Jun, 2011 by in All Local Search Posts, Automotive, Business-to-Business, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Legal & Financial, Maps, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Retail, Travel & Transportation

I’ve been in the “local search” business since the earliest days. From selling IYP on BigYellow.com, the Yahoo! Yellow Pages and InfoSpace in the 90′s, to SEM, SEO and more recently Social Media, video and Reputation Management services – and all I can say is “I’ve heard it all”! Lately however, there seems to be [...]

Social Media marketing examples…

Posted on 12. Jun, 2011 by in All Local Search Posts, Coupons, Food & Dining, Home Services, Internet Marketing & Local SEO, Real Estate, Social Networking

Last week, I touched on why social is a critical component of SEO,  and it prompted a number of requests for real-world examples. I’ve found many, and one observation is consistent across the board; there are no clear “best practices” being used. For example, some business set-up accounts, posted once or twice, then vanished. The ongoing ”care and feeding” required to develop a healthy group of  [...]

Your Marketing Plans Should be Warming Up!

Posted on 21. Feb, 2011 by in All Local Search Posts, Automotive, Home Services, Internet Marketing & Local SEO, Legal & Financial, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Retail, Travel & Transportation

The majority of the U.S. is covered by record-breaking snow and cold weather, but smart business owners and marketers are starting to have “warmer thoughts”… Several months ago I wrote about those businesses that could take advantage of the increasing holiday searches, now it’s time to look at those upcoming warmer weather opportunities… Thanks to [...]

This Week in NY Small Business…

Posted on 27. Dec, 2010 by in All Local Search Posts, Automotive, Business-to-Business, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Legal & Financial, Mobile, Professional Services, Real Estate, Recreation & Entertainment, Retail, Traditional Media, Travel & Transportation

Highlites from this weeks NY Times Small Business section, and recommended reading for small business owners… SLEIGH BELLS AND CASH REGISTERS RING – Looks like our darkest days are behind us. In November, consumer spending increased, orders for durable goods gained and architecture billings rebounded. HELLO 2011 – Calculated Risk asks 10 economic questions for next [...]

Local Internet Marketing is Complicated!

Posted on 29. Mar, 2010 by in All Local Search Posts, Automotive, Business-to-Business, Classified Sites, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Internet Yellow Pages, Legal & Financial, Maps, Mobile, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Retail, Social Networking, Travel & Transportation

  David Mihm’s illustration representing the “local search” relationships makes a great point: this business of local search marketing is complicated!  In my experience, the typical local business owner doesn’t have the time or expertise to effectively manage online advertising investments - as illustrated in the recent Search Engine Land article ”Local Search Complexity = SMB Frustration“.  Not only do you have numerous, complex supplier/directory relationships [...]

Web, Print to Dominate 2010 Real Estate Ad Spends.

Posted on 24. Jan, 2010 by in All Local Search Posts, Internet Marketing & Local SEO, Optimization, Pay-Per-Click, Real Estate, Traditional Media, Video

 
Print newspapers and Internet media to dominate advertising spends from local Real Estate Agencies in 2010, according to Borrell Associates, who just released their 2010 forecast. In summary:  
“Newspapers will see an increase in real estate advertising this year over last due in large part to spending by government agencies and banks to promote the sale of distressed [...]

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