Good Internet Marketing Advise – and not just for self-storage businesses…

Posted on 26. Oct, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Optimization, Pay-Per-Click, Professional Services, Real Estate, Retail, Websites

Some good local internet marketing advise out this past week fromthe Inside Self Storage blog: Converting Your Website Visitors to Paying Self-Storage Customers There’s a lot of talk in the self-storage industry about the importance of getting people to a facility or business website. Search-engine optimization (SEO), search-engine marketing (SEM), pay-per-click (PPC) and every other [...]

How important is it to be “on top” of Westchester NY Searches?

Posted on 14. Oct, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Maps, Optimization, Pay-Per-Click

In both Paid and Organic sections of the Search Engines – it’s all about top position. The latest research from Compete.com offers some revised data behind the importance of your placement within the Search Engines results pages (“SERPs”). Although the impact of local listings isn’t specifically addressed, I assume they’ve included that into their definition of [...]

How To “GO MO”!

Posted on 10. Oct, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Mobile, Websites

Have you heard?

Mobile optimization is critical for local business websites!
I’ve been recommending this nice (free) tool to businesses owners during my local internet marketing seminars for several months now.
Today I noticed a video on…

SEO: what people think I do (funny)

Posted on 05. Oct, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Optimization

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7 Tips for Successful Online Display Advertising in Westchester (and beyond)

Posted on 18. Sep, 2012 by in All Local Search Posts, Display, Internet Marketing & Local SEO

  The local Display opportunity is “ready for prime time” – but like any other form of marketing there are right and wrong ways to structure a campaign. These seven tips appeared on Adotas, in Kristi Carter’s post, and offer some excellent tips… Although online display ads can work wonderfully to promote your product or [...]

“Bing It On” – take the side-by-side search challange…

Posted on 06. Sep, 2012 by in All Local Search Posts, Internet Marketing & Local SEO

An interesting marketing strategy from Microsoft today – “Bing It On“. This evening I read about this over at Search Engine Land, but it’s been picked up on USA Today and numerous other websites as well. I love creative forms of marketing – especially when they are being used by a #2 competitor in the marketplace. Although [...]

Mobile Searches for Restaurants, Auto & Travel Businesses Drive Purchases

Posted on 15. Aug, 2012 by in All Local Search Posts, Automotive, Food & Dining, Internet Marketing & Local SEO, Mobile, Travel & Transportation

Last week this post from MarketingLand discussed the latest research in mobile-search: 50 Percent Of Mobile Queries In Travel, Restaurant and Auto categories result in a purchase. This presents a significant marketing opportunity for restaurants in particular, as this past Valentines Day Google found that 62 percent of all US-based national chain restaurant queries came from mobile devices. This more recent research [...]

Essential SEO Advise from Google

Posted on 27. Jun, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Optimization

Some very insightful SEO information posted via video yesterday on the Google Developer’s Blog. Although the information is geared for “start up’s”, I think it’s applicable to any local business with websites <50 pages. I share much of this information during our local Internet Marketing seminars, but here it is right from the source! Take-away’s [...]

2012 Local Search Ranking Factors Released

Posted on 16. Jun, 2012 by in All Local Search Posts, Internet Marketing & Local SEO, Maps, Optimization, Websites

  I’ve followed David Mihm’s blog for years; he’s one of the true experts in the “local search” industry. This week, he released Volume 5 of his Local Search Ranking Factors. The information contained in this annual research continues to be the barometer for any business looking to achieve local online visibly within Google. Although there are many [...]

Do the math: Google Place Pages + Google+ Pages = Google+ Local Pages.

Posted on 06. Jun, 2012 by in All Local Search Posts, Automotive, Food & Dining, Health & Medicine, Home Services, Internet Marketing & Local SEO, Legal & Financial, Maps, Optimization, Professional Services, Real Estate, Recreation & Entertainment, Social Networking, Travel & Transportation

The inevitable merging of Google’s Place pages and Google+ pages has taken place. The result? Google+ Local Pages. Search Engine Land calls this “the center of gravity for local search“. 20% of Google’s search is “local”, so I’m not sure about “the center of gravity”, but Local+ Pages are certainly a piece of the fragmented [...]

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