From the WSJ: Marketing Advice for Small Businesses.

Posted on 10. Oct, 2009 by in All Local Search Posts, Home Services, Traditional Media

Tweet   From the Wall St. Journal Small Business Report: Q: I work for my parents in a family-owned roofing company. We want to grow our 30-year-old business, but our biggest problem is advertising. We’re listed in the yellow pages, but the cost eats into our profits. I tried services that supply leads on potential […]

Online Coupons!

Posted on 05. Sep, 2009 by in All Local Search Posts, Automotive, Coupons, Food & Dining, Home Services, Internet Yellow Pages, Professional Services, Recreation & Entertainment, Retail, Travel & Transportation

Tweet Consumers love saving money – and  coupons enable the savings! In theory, the Internet makes finding and printing coupons simple, but a recent Yahoo! survey found otherwise. The majority of people polled feel that there are not currently enough coupons for things they want to buy and nearly half actually think coupon hunting is a […]

Small Business Web Holdouts: Unsearched, Unfound, Unfulfilled.

Posted on 24. Jul, 2009 by in All Local Search Posts, Automotive, Business-to-Business, Food & Dining, Health & Medicine, Home Services, Legal & Financial, Professional Services, Real Estate, Recreation & Entertainment, Retail, Travel & Transportation, Websites

Tweet From the eCommerce Times: Who’s afraid of the Big Bad Web? A lot of small businesses, that’s who. For the most part, that fear appears to be grounded in a lack of information about the actual costs and benefits of operating a Web site and engaging in some strategic e-marketing efforts.  No matter where […]

Search Alert: Plumbers & Drain Cleaning

Posted on 19. Jul, 2009 by in All Local Search Posts, Home Services

Tweet In June 2009, there were over 2.5 million U.S. searches for plumbers and drain cleaning online. This assumes a 60% market share for Google, and includes 190 of the most relevant “exact match” keywords. These keywords include:  plumbers local plumber emergency plumbers sink clog toilet repair sewer rooter massachusettes plumbers washing machine drain Tweet

An Warning for Local Businesses…

Posted on 07. Jul, 2009 by in All Local Search Posts, Automotive, Business-to-Business, Food & Dining, Health & Medicine, Home Services, Legal & Financial, Maps, Mobile

Tweet In the past several years, I’ve seen numerous scams and questionable Internet-related sales pitches aimed at local businesses. One of the more misleading in recent months revolves around Google Local Businesss Listings (Google Maps). Of course, assisting a business in “claiming” their business listing may be considered a legitimate “service” – but as a stand-alone SEM solution it’s […]

Local Visibility Factors

Posted on 06. Jul, 2009 by in All Local Search Posts, Automotive, Business-to-Business, Classified Sites, Food & Dining, Health & Medicine, Home Services, Internet Yellow Pages, Legal & Financial, Maps, Mobile, Optimization, Pay-Per-Click, Professional Services, Real Estate, Recreation & Entertainment, Retail, Social Networking, Travel & Transportation, Video, Websites

Tweet Back in “the day” a local business could turn on a  local phone number, place an ad in the local  telephone directory,  and start selling. Reaching the local “ready-to-buy” consumer was relatively easy. Today, we live in a different world; many businesses are struggling to remain visible, they find the choices confusing and the requirements time consuming.  To continue reaching […]