Online Ads Replacing Newspapers for Tire Dealerships.

Posted on 10. Oct, 2009 by in All Local Search Posts, Automotive, Pay-Per-Click, Retail, Traditional Media

Tweet From TireBusiness.com:  For the past three years, Joe Marconi has stopped advertising his auto service and tire shop in his hometown newspaper and is relying on other ways to promote his dealership. The owner of Osceola Garage in Baldwin Place, N.Y., said he believes newspaper advertising is no longer effective in driving customer traffic […]

From the WSJ: Marketing Advice for Small Businesses.

Posted on 10. Oct, 2009 by in All Local Search Posts, Home Services, Traditional Media

Tweet   From the Wall St. Journal Small Business Report: Q: I work for my parents in a family-owned roofing company. We want to grow our 30-year-old business, but our biggest problem is advertising. We’re listed in the yellow pages, but the cost eats into our profits. I tried services that supply leads on potential […]

New Google Local-Search Launched for Mobile.

Posted on 01. Oct, 2009 by in All Local Search Posts, Maps, Mobile

Tweet Yesterday, Google announced “a redesigned local search experience on your phone that integrates with Google Maps on your computer and includes browseable categories that let you search without typing”.  I’ve got an iPhone, and I’ll say that Google Maps is one of my single favorite mobile search tools – my only complaint is that like most […]

SEO vs. PPC: The Best Tactic for Local Businesses (Part I).

Posted on 20. Sep, 2009 by in All Local Search Posts, Optimization, Pay-Per-Click, Websites

Tweet   The business of Search Engine Marketing consists of two basic practices; Search Engine Optimization(“SEO”) and Pay-Per-Click (“PPC”) advertising. Which tactic is best for local businesses? This has been one of the most debated issues between Internet Marketers. Some of the more popular claims and accusations include “PPC is expensive, SEO drives free traffic” and “SEO involves tricking the search engines for higher ranking – it’s not ethical”. I’m going […]

Bing Quickly Gaining Market Share.

Posted on 18. Sep, 2009 by in All Local Search Posts, Optimization, Pay-Per-Click

Tweet As reported on Search Engine Watch: Microsoft’s Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches. Market leader […]

Online Coupons!

Posted on 05. Sep, 2009 by in All Local Search Posts, Automotive, Coupons, Food & Dining, Home Services, Internet Yellow Pages, Professional Services, Recreation & Entertainment, Retail, Travel & Transportation

Tweet Consumers love saving money – and  coupons enable the savings! In theory, the Internet makes finding and printing coupons simple, but a recent Yahoo! survey found otherwise. The majority of people polled feel that there are not currently enough coupons for things they want to buy and nearly half actually think coupon hunting is a […]

Chiropractic Marketing Online.

Posted on 29. Aug, 2009 by in All Local Search Posts, Health & Medicine, Professional Services, Social Networking

Tweet From: Chiropractic Marketing Online By Matthew Loop. Matthew J. Loop is a Chiropractor, Clinical Nutritionist and best-selling Author in Atlanta, GA. Let’s start by asking what’s the most important goal when you initiate your chiropractic marketing online. Everyone should probably answer that the ultimate goal is to get new patients walking through the doors. […]

Search Alert: Auto Service & Repair

Posted on 23. Aug, 2009 by in All Local Search Posts, Automotive

Tweet In July 2009, there were over 3.4 million U.S. searches for auto service and repairs online. This assumes a 60% market share for Google, and includes 197 of the most relevant “exact match” keywords. In addition, search volume has been steadily rising since February; an indication that more consumers are searching for repair shops during the economic downturn.   These keywords include:  car repair […]

Search Engines: PPC vs. Organic Placement?

Posted on 16. Aug, 2009 by in All Local Search Posts, Internet Marketing & Local SEO

Tweet It’s widely accepted that organic (free) listings in Search Engines recieve more traffic/clicks than Sponsored Links (PPC) – but what position actually drives more actions and conversions? Where are those “ready-to-buy” consumers more likely to come from? This may be one of the longest debated issues in Internet marketing. A new piece of research […]

PPC vs. Organic Placement?

Posted on 16. Aug, 2009 by in All Local Search Posts, Optimization, Pay-Per-Click

Tweet It’s widely accepted that organic (free) listings in Search Engines recieve more traffic/clicks than Sponsored Links (PPC) – but what position actually drives more actions and conversions? Where are those “ready-to-buy” consumers more likely to come from? This may be one of the longest debated issues in Internet marketing.  A new piece of research completed in June backs […]

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