Capture the $$$ – Identify Trends!

Posted on 27. Oct, 2009 by in All Local Search Posts, Pay-Per-Click, Retail

Tweet One of the more interesting aspects of search marketing is identifying trends and forecasts, and tapping into predictable surges in search volume. This is an annual event for most seasonal businesses, but can also revolve around less predictable economic factors, weather conditions, or major news events. Let’s take a look at how this can benefit a local business… […]

Three Ways to Imporve Your Online Reputation

Posted on 16. Oct, 2009 by in All Local Search Posts, Internet Marketing & Local SEO

Tweet Some helpful advice from The Wall St. Journal: Three Ways to Improve Your Online Reputation. I suspect most local businesses have not given their online reputation a second thought – but they will, after it’s too late. Poor or unfair reviews, blog posts and ratings can have an immediate impact on your local reputation. […]

Marketing Alert: Bed/Mattress Retailers.

Posted on 13. Oct, 2009 by in All Local Search Posts, Coupons, Pay-Per-Click, Retail

Tweet While only about 3% of sales occur online, bedding retailers should take advantage of online advertising–approximately 40% of consumers use the Internet to research mattresses. Click here for this Ad-ology market research report. Tweet

38% of Internet Users Searching for Hospital Information.

Posted on 11. Oct, 2009 by in All Local Search Posts, Health & Medicine, Social Networking

Tweet   Some 38% of internet users, or 28% of adults, go online in search of information about hospitals or medical facilities. Of those adults seeking hospital information online, 45% have consulted online rankings or reviews of hospitals or other medical facilities. About one-fifth (20%) of all internet users have looked at online rankings or […]

Online Ads Replacing Newspapers for Tire Dealerships.

Posted on 10. Oct, 2009 by in All Local Search Posts, Automotive, Pay-Per-Click, Retail, Traditional Media

Tweet From  For the past three years, Joe Marconi has stopped advertising his auto service and tire shop in his hometown newspaper and is relying on other ways to promote his dealership. The owner of Osceola Garage in Baldwin Place, N.Y., said he believes newspaper advertising is no longer effective in driving customer traffic […]

From the WSJ: Marketing Advice for Small Businesses.

Posted on 10. Oct, 2009 by in All Local Search Posts, Home Services, Traditional Media

Tweet   From the Wall St. Journal Small Business Report: Q: I work for my parents in a family-owned roofing company. We want to grow our 30-year-old business, but our biggest problem is advertising. We’re listed in the yellow pages, but the cost eats into our profits. I tried services that supply leads on potential […]

New Google Local-Search Launched for Mobile.

Posted on 01. Oct, 2009 by in All Local Search Posts, Maps, Mobile

Tweet Yesterday, Google announced “a redesigned local search experience on your phone that integrates with Google Maps on your computer and includes browseable categories that let you search without typing”.  I’ve got an iPhone, and I’ll say that Google Maps is one of my single favorite mobile search tools – my only complaint is that like most […]