Chiropractic Marketing Online.

Posted on 29. Aug, 2009 by in All Local Search Posts, Health & Medicine, Professional Services, Social Networking

Tweet From: Chiropractic Marketing Online By Matthew Loop. Matthew J. Loop is a Chiropractor, Clinical Nutritionist and best-selling Author in Atlanta, GA. Let’s start by asking what’s the most important goal when you initiate your chiropractic marketing online. Everyone should probably answer that the ultimate goal is to get new patients walking through the doors. […]

Search Alert: Auto Service & Repair

Posted on 23. Aug, 2009 by in All Local Search Posts, Automotive

Tweet In July 2009, there were over 3.4 million U.S. searches for auto service and repairs online. This assumes a 60% market share for Google, and includes 197 of the most relevant “exact match” keywords. In addition, search volume has been steadily rising since February; an indication that more consumers are searching for repair shops during the economic downturn.   These keywords include:  car repair […]

Search Engines: PPC vs. Organic Placement?

Posted on 16. Aug, 2009 by in All Local Search Posts, Internet Marketing & Local SEO

Tweet It’s widely accepted that organic (free) listings in Search Engines recieve more traffic/clicks than Sponsored Links (PPC) – but what position actually drives more actions and conversions? Where are those “ready-to-buy” consumers more likely to come from? This may be one of the longest debated issues in Internet marketing. A new piece of research […]

PPC vs. Organic Placement?

Posted on 16. Aug, 2009 by in All Local Search Posts, Optimization, Pay-Per-Click

Tweet It’s widely accepted that organic (free) listings in Search Engines recieve more traffic/clicks than Sponsored Links (PPC) – but what position actually drives more actions and conversions? Where are those “ready-to-buy” consumers more likely to come from? This may be one of the longest debated issues in Internet marketing.  A new piece of research completed in June backs […]

Guidelines for Insurers Marketing to On-line Seniors.

Posted on 16. Aug, 2009 by in All Local Search Posts, Health & Medicine, Legal & Financial, Professional Services, Websites

Tweet From the “Professional Insurance Marketing Association“- SENIORS AND THE INTERNET Almost 60% of Americans age 50–64 are online**, and more are plugging in each passing day. Even more surprising, 22% of consumers 65 and older use the Web regularly, up from less than 2% 10 years ago.** Here’s how seniors use the Internet: • 95% […]

Yahoo + Bing = ???

Posted on 10. Aug, 2009 by in All Local Search Posts, Internet Yellow Pages, Pay-Per-Click

Tweet Last weeks announcement re. Yahoo! and Bing (Microsoft) joining forces has been expected for some time, so what does it really mean to the local business advertiser? In a nutshell – nothing (at the moment). This is a very complex deal that involves regulatory approvals, technological complications and other challenges. It’s expected that in […]